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Hi, I am 


When I returned to my old job after maternity leave, it quickly became clear: the constant struggle and guilt of never being at the right place had to come to an end. So, I decided to quit my job, finish my PhD in marketing and to finally  take my passion for building hobby-side businesses seriously. Today, I am professionally flexible and have a job that gives me energy . This allows me to fully enjoy the time with my children. Do you want that too?

My Story

In the spirit of taking 'messy action' and understanding your curiosity about the person behind the business, I'll briefly mention a few things that I think are worth noting. I'm more than happy to share more details during our call:

  • I'm a mom of two girls (born in 2020 and 2022).

  • I've been in love with my husband for over 14 years. He is the constant supporter who always believes in my capabilities, often more than I believe in myself.

  • While I never had a clear career path, I always knew I wanted to be a mom.

  • Initially, I thought combining fulfilling paid work with motherhood wasn't feasible which I thought I was fine with until I wasn't. Then I realized that building my own business would provide the work fulfillment I desired.

  • My entrepreneurial journey began with my involvement in my first startup in 2014, leading to the initiation of several small businesses.

  • I find excitement in exploring new things and love helping others navigate unfamiliar territories.

  • My educational background includes business school, and I earned a Ph.D. in Digital Marketing/Consumer Behavior.

  • Baking, especially cupcakes, is a passion of mine and one of my little side gigs.

  • Overcoming my fear of embracing significant changes happened when I met my husband, who has a knack for trying out new things. Now, I've developed a similar enthusiasm—it's kind of an addiction.

  • One of my top business goals is to retire my husband from his corporate job. :)

  • I'm a cat lover, and I have two boy cats who bring joy to my life.

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